Development of The Semarang Bridge Fountain as The Newest Tourism Destination in Semarang

The development of increasingly competitive tourism to boost regional income and grow the economy from sector certainly opens up space explore potential through development, one which is Semarang bridge fountain as newest tourist destination in Semarang, Central Java, interesting study. purpose this research develop know government's strategy for developing fountains how role community development. This uses a qualitative model. results study found that fountain, there are two factors, namely internal external, factors consist of: 1) manager or organization, 2) human resources, 3) relations between 4) accessibility, 5) facilities, 6) 7) funding. While external regulation, competitors, tourists, market share, technology, promotion. From it can be concluded Bridge Fountain City managed by government, Public Works Department presenting its main potential, dancing fountains. Service has created team (SBF) Field Officers who always on guard at location have good communication relationships strategic location. But very unfortunate because no cooperation with surrounding community, facilities owned still lacking requires so they not boring.